Tag / Australian Wool Network

by brandsa2018

Outback wool stories to be spun through AWN design comp

The provenance of South Australian wool will be celebrated through a public design competition launched by the Australian Wool Network (AWN).

AWN is encouraging South Australians with a strong connection to wool growing in the Flinders Ranges and Outback to help shine a spotlight on the industry, its farmers and the quality of locally grown merino wool through the DNA Design Series competition.

People with a strong connection to woolgrowing in the Flinders Ranges and Outback can submit their design idea in hope of it featuring in a high quality Australian merino wool homewares item, such as a blanket. The Limestone Coast and Eyre Peninsula will be included in the DNA Design Series in coming weeks.

Last year, Barossa abstract artist Marnie Gilder teamed up with the AWN to launch a pair of fine merino wool blankets showcasing the Barossa Valley’s wool producers. Following the success of this project, the new national DNA Design Series competition was developed in aim of further showcasing wool growing regions.

A merino wool blanket from Marine Gilder’s ‘Only Merino Barossa’ collection launched in 2018.

AWN DNA program manager Cynthia Jarratt says the competition is part of the organisation’s Direct Network Advantage (DNA) provenance campaign, which enables consumers to understand where wool products come from.

“Our DNA program benefits consumers, who more and more want to know where the fibres they wear and use come from and our wool growers who are just as keen to understand what becomes of the wool they grow,” she says.

“Just like the paddock to plate concept in the hospitality industry, our DNA campaign tracks the wool to its source here in SA in an exciting and innovative way.”

Owners of the DNA fabrics can use their mobile phone to scan a QR swing tag on the woollen product to view information, stories and videos that showcase the region and its wool growers.

Sheep yards from above at Mt Eba Station in outback SA. Photo by Margie Whittlesea.

“We have some of the world’s most desirable merino wool being grown here in SA in some of Australia’s most beautiful country and our DNA program provides a great opportunity to showcase this to not only our Australian customers, but to the many international tourists who purchase our wool products,” Cynthia says.

The chosen wool designs will be sold at selected retail outlets and at Merino and Co – an Australian merino wool clothing store.

Winners will receive $1000 and $500 worth of the final product featuring their design. The Flinders/Outback winner will also receive $1000 donated by SA woolgrowers Tony and Julie Smith of Rawnsley Park Station and MF Jebsen Australia of Martins Well Rangeland Reserve, both of the Flinders Ranges.

Click here for more information and to enter.

Feature image is Andrew Smart of Wilkatana Station at Port Augusta with lamb diva, Ellie May.

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by brandsa2018

Kangaroo Island spins its own unique wool story

When sheep and grain farmer Christine Berry walked into a Japanese clothing store and saw suits tagged with ‘made from Kangaroo Island wool’, she couldn’t resist buying a jacket to take home to Australia.

“When we walked into United Arrows, it’s like Myer in Japan, and saw a suit presented so beautifully and with the Kangaroo Island label it was wonderful, it was so powerful,” the chair of Kangaroo Island Wool says.

It’s been a dramatic change in approach for the collaborative group of 22 shareholders and producers who joined forces in 2012 to create a new way to market and sell their wool.

Before Kangaroo Island Wool was jointly started with veterinarians Greg Johnsson and Deb Lehmann, local producers would sell their produce with little idea of its end destination.

“Traditionally, our wool would take us 12 months to grow on the island, we’d shear and the bales would go to Adelaide and then be sold in Melbourne, we’d have no idea where it would go,” Christine says.

The fabric of the island.

Now they can trace where their wool lands in a global market and they are paid a premium for the high quality product.

This year, they’ve even managed to take it to the next level in selling their own range of wool jumpers, beanies and scarves online and at seven Kangaroo Island stores.

“For me personally, I’ve always wanted to wear a garment made from wool from our farm,” Christine says.

“I do now, I wear a jumper every day made from our wool, it makes me feel proud, I love what we do on Kangaroo Island.”

There’s a strong emphasis on sustainability and animal welfare for the producers who mainly sell through their biggest customer, Australian Wool Network.

The network combines Kangaroo Island wool with New Zealand possum fur to make luxury knitwear for MerinoSnug, and is now also helping to produce products for the group’s own brand.

In fact, it was Kangaroo Island that was the first region in the nation to help launch the Australian Wool Network’s unique Direct Network Advantage (DNA) wool supply program in 2015.

The DNA scheme enables consumers to follow the wool’s journey from bale to garment – when they buy a MerinoSnug product it comes with a QR code to scan and links to a video showing how the wool was produced.

Kangaroo Island wool grower Geoff Nutt.

Christine says the group is committed to a code of practice ensuring farmers focus on sheep health and welfare, social good and environmental care.

And, as a result, the company has a reputation for producing high-end fibre, consistently producing wool finer than the national average.

“As professional woolgrowers our simple philosophy is that looking after our sheep will ensure they look after us,” according to the group.

As demand for the group’s new range grows, it has employed Lucy McNaught as sales and marketing officer and plans are afoot to design a 100% Kangaroo Island wool rug with a local artist.

“On the island we have beautiful food and we have beautiful wine and honey, we know people love that but they are all consumables and we thought there was space for a tangible product for people to buy and take home to remember Kangaroo Island,” Christine says.

At her own farm Deep Dene, she cares for more than 5000 merino sheep with her husband Lloyd and daughter Caitlin.

Kangaroo Island Wool chair Christine Berry.

Lloyd’s parents arrived as Soldier Settlers in 1955 and when Caitlin returned to the island in 2015 after studying animal husbandry in Adelaide, she became the third generation to be farming the land.

They also crop 600ha with GM-free canola, broad beans and wheat, and “we can trace where everything we produce ends up,” Christine says.

Much of the wheat is sold to South Australian company Laucke Flour Mills at Strathalbyn for bread flour and Arnott’s for biscuits.

The family is part of a proud history for the island that began farming sheep in 1836 and, at its peak, was home to 1.24 million of them.

Others among the Kangaroo Island Wool ranks are third generation farmer Simon Wheaton, whose family has been working land across the water from Kingscote at Redbanks for 100 years.

While Mitch Wilson is a fifth generation farmer whose ancestors arrived from England in the early 1860s, buying land at Willson River in 1867.

He and his wife, Ros, now shear about 12,000 sheep a year.

“Wool is a natural, renewable fibre, and Kangaroo Island Wool is dedicated to the long-term development of an industry that is socially and environmentally responsible,” the Wilsons add.

Industry in focus: Craft industries

Throughout the months of November and December, the state’s craft industries will be celebrated as part of I Choose SA.

South Australian craftspeople make up some of our most creative thinkers and makers of sustainable and innovative goods. Read more craft stories here.

Visit I Choose SA to meet the people building business and industry in SA, and to find out how your choices make a difference to our state.

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Shop South Australia is home to a unique collection of over 300 South Australian gifts and goods from more than 70 local makers and producers. Choose local and Shop South Australia.

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by brandsa2018

Barossa artist showcases woolly side to renowned wine region

Angaston artist Marnie Gilder knows there is more to the Barossa Valley than its reputation for being one of the world’s greatest wine regions.

The abstract artist has teamed up with the Australian Wool Network (AWN) to launch Only Merino Barossa, a pair of fine merino wool blankets showcasing the Barossa’s wool producers.

While the Barossa Valley is predominantly known as a wine producing region, it is also home to a strong network of livestock farming families, including woolgrowers.

Barossa artist Marnie Gilder draped in one of the throws.

One of them is local wool farmer Jan Angus of Hutton Vale Farm, who Marnie says had the idea to create the collection of soft merino wool throws to showcase the material’s significance to the region.

Each throw, knitted in Australia from 100% pure merino wool, has a swing tag that customers can scan with their mobile phone to view videos of the Barossa, its woolgrowers and the sheep that contributed to the collection.

Marnie says the Only Merino Barossa Collection was inspired by Barossa’s landscapes, including rolling vineyards, paddocks and the view from the Mengler’s Hill lookout.

The throws come in two colours, asphalt and turmeric.

“I feel that my collaboration with Merino & Co (AWN’s knitwear and lifestyle brand) is a great fit for me,” she says.

“I am astutely aware that merino wool is experiencing an unprecedented global revival.

“As a passionate South Australian who loves my life in the Barossa and respects Australia’s agricultural community, I am thrilled to be the designer of Only Merino Barossa.”

Marnie grew up in the Barossa, but moved to Victoria more than a decade ago after marrying fifth-generation wool grower, Robert Gilder from Gippsland.

The pair and their young family decided to sell the farm three years ago and move to Marnie’s homeland in the Barossa.

Rob is now involved in the local viticulture industry, while Marnie is dedicated to her abstract art creations.

She says it’s important for consumers to appreciate where their wool comes from.

Marnie Gilder moved back to the Barossa three years ago with her husband and young family.

“There is a lot of romance in the industry, working on the land is a big deal for families and it’s hard to leave,” Marnie says.

“We need to support our farms and our people on the land and keep as much manufacturing and design in Australia and SA as possible.”

AWN’s Cynthia Jarratt says more consumers are wanting to know the origin of the fibre used to make their clothing.

“This striking, contemporary collection demonstrates our ‘farm to fashion’ or ‘bale to retail’ approach which allows customers to know where the wool is coming from while showcasing some of Australia’s most stunning destinations,” she adds.

The merino wool blankets will be available at selected Barossa retailers, online at www.merinoandco.com.au and www.marniegilder.com/

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