Harvey The Label stitches towards a sustainable future

In a world of fast fashion, one South Australian label is standing out from the crowd by designing and producing socially sustainable clothing.

“One of the core elements of our mission statement is not to mass produce,” explains Harvey The Label founder and designer Mim Harvey.

“I only order enough of each style to fulfil our wholesalers’ orders and stock our Rundle Street flagship store.”

The garments themselves are naturally sustainable due to their multiway styling – some having the ability to be worn up to 17 ways.

Adelaide’s Mim Harvey, of Harvey The Label on Rundle Street.

With the designs not being tied to seasonal trends and made with trans-seasonal fabrics, they can work back with every wardrobe for years to come.

“The Harvey ethos is to make designer clothing accessible, wearable and versatile,” Mim says.

“All clothing and prints are designed in-house from our Rundle Street office, above the store, which gives us daily feedback direct from our customers to our design room.”

This year has seen Harvey The Label take flight from Adelaide to the runways of New York, for the 2018 Fashion Palette show, held during New York Fashion Week (NYFW).

“The organisers of Fashion Palette had seen us via our Instagram and the influencers we work with and extended the invitation,” Mim says.

“We were amazed with the outcome. After the runway show, we had five meetings a day with agencies and stores reaching out to us. To say we were overwhelmed when we got back is an understatement.”

Harvey The Label at NYFW’s Fashion Palette.

Mim has since been in contact with major US-based PR and sales agencies and has signed with POSH Showrooms in LA to begin the wholesale expansion of Harvey The Label into the west coast.

“Our US expansion strategy is a slow and curated one which we are not rushing as we need much more re-con and to see the fruits of the seeds we planted while over there.”

Mim is now back on home soil and gearing up for this year’s Adelaide Fashion Festival (AFF).

“It’s an amazing opportunity for our local fashion community to shine and showcase their work on a well-publicised and celebrated platform.”

Harvey The Label will feature in the SA Designer Showcase on Thursday 18 October alongside a number of other talents who have pursed their fashion careers in the state.

Harvey The Label at NYFW’s Fashion Palette.

“We will be showing our SS19 collection from the NYFW runway and also debuting some pieces that will be shown on the AFF runway for the very first time,” Mim says.

“It’s a romantic collection with a clash of prints, colour, signature multiway pieces juxtaposed with florals and bold linear prints.”

Joining Harvey The Label on the runway in the SA Designer Showcase is a mix of emerging and familiar favourites, including: Binny, Cinquante, Georgy Collection, Holiday Trading, Katya Komarova, Naomi Murrell, Ryderwear, Stephanie Chehade, Sylvy Earl, The Daily Edited, Tiff Manuell, and The Wolf Gang.

The runway show will be styled by Vogue Australia fashion editor Philippa Moroney, who has featured local designers and models regularly in the pages of the famous title.

Connect with Harvey The Label on Facebook and Instagram.

Visit I Choose SA to meet the people building business and industry in SA, and to find out how your choices make a difference to our state.

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Adelaide Fashion Festival 2018 rundown

From the fairytale creations of internationally renowned Paolo Sebastian to the stylish minimalist garments by Acler – (of whom Beyoncé is a fan) the 2018 Adelaide Fashion Festival (AFF) will showcase the best in the business.

The city’s most anticipated fashion event of the year will spread across various locations from October 17–21, showcasing South Australian fashion success stories as well as new kids on the block.

With runways to be walked, trends to be set and collections to be revealed, the activity will come alive at the event’s hub, the AFF Runway at the Torrens Parade Grounds, as well as various other locations across the city.

We’ve bundled up some highlights to give you an idea of what’s in store. But it’s just a snippet of the action, so head to the website to check out the full program.

Be enchanted by Paolo Sebastian
SA has birthed some of the Australian fashion industry’s greatest talents, notably Paul Vasileff, the creative genius behind Paolo Sebastian and a past I Choose SA ambassador.

The couture house will open the fashion festival on October 17 with its AW 2018/19 collection The Nutcracker, inspired by the works of Russian composer Tchaikovsky.

The showcase will be accompanied by a live score by the Adelaide Symphony Orchestra and is likely to take you somewhere magical.

When: October 17, 5.15pm, 6.45pm (sold out) and 8pm
Where: AFF Runway, Torrens Parade Grounds
Tickets: from $99

Paolo Sebastian ‘Once Upon a Dream’, 2017 AFF. Photo by Shauna Voon.

Hear from the industry’s elite
AFF goers will have the chance to hear from two fashionistas who have helped shape fashion in Australasia for the past decade, Vogue China editor-in-chief Angelica Cheung and Vogue Australia editor-in-chief Edwina McCann.

The trend-setting pair will host an intimate breakfast event alongside The Australian’s fashion editor Glynis Traill-Nash.

Angelica, who founded the up-market magazine and played a crucial role in surging China’s fashion industry forward, is no stranger to SA, having achieved her Master of Business Administration at the University of South Australia in 1999/2000.

When: October 18, 7.30-9am.
Where: Electra House, Adelaide.
Tickets: from $99

Check out local threads
SA’s top fashion talents will share their creations at the SA Designer Showcase, including some of our Shop South Australia vendor favourites Julie White and Naomi Murrell.

The runway will include showings by old favourites and newbies, such as men’s swim short label, Vacay Swimwear, who will hit the AFF for the first time, as will activewear champions Ryderwear, among others.

The showcase will be styled by Vogue Australia fashion editor Philippa Moroney.

When: October 18, 7pm and 8.30pm
Where: AFF Runway, Torrens Parade Grounds
Tickets: from $79

A model wears a GretaKate skirt and Ryderwear top.

Hit the mall
Rundle Mall will be even more stylish than usual, with a two-day Vogue Festival taking over the central shopping precinct, offering consumers a sneak peek at the hotly anticipated new H&M store.

Shoppers have the chance to win vouchers ahead of the store’s opening on November 2 in the newly redeveloped Rundle Mall Plaza, as well as the chance to be the first to shop there ahead of the public opening.

During last year’s Vogue Festival Rundle Mall recorded $45 million in sales and a 21% boost on its usual activity. About 230,000 visitors are estimated to have poured into the shopping strip across the festival.

The 2018 Vogue Festival will also bring entertainment, styling sessions, pop-up bars, DJs and exclusive shopping offers.
David Jones ambassador Jessica Gomes and Vogue Australia editors will also make an appearance.

When: October 19, 20
Where: Rundle Mall
Tickets: free

Spot the next generation in fashion
Emerging local designers will showcase their pieces for the AFF TAFE SA showcase, entirely produced by TAFE SA students from hair and makeup, lighting, visual merchandising, catering, event management, and music and graphics fields.

Second and third-year design students will present looks that represent their vision of ‘athleisure’, which is one of the fastest growing sectors in the global fashion industry.

When: October 19, 6pm
Where: AFF Runway, Torrens Parade Grounds
Tickets: front row $50, second row $30, standard: free.

Slow it down on Saturday
The fashion world revolves around new trends. But what about designers who are slowing it down and championing for sustainable and ethical fashion?

October 20 is Slow Saturday, a three-part day where guests will attend a runway styled by Vogue Australia fashion editor Philippa Moroney featuring a collection of sustainable brands. Vintage threads and surplus stock will also get a restyled run.

Tasting Australia’s Simon Bryant will prepare a three-course lunch teamed with Wicks Estate Wines.

The day will also include a discussion with Vogue Australia’s sustainability editor at large Clare Press and a team of local SA designers who are also slow fashion enthusiasts.

When: October 20, from 11.30am
Where: AFF Runway, Torrens Parade Grounds
Tickets: from $120

Visit I Choose SA to meet the people building business and industry in SA, and to find out how your choices make a difference to our state.

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Hats off to Australia’s oldest wine family

By Melissa Keogh

It was 1837 when early settler Richard Hamilton came to South Australia and planted some of the state’s very first vines.

Importing three vine cutting varieties dipped in wax to preserve their dormancy, the tailor-by-trade went on to make SA’s first wine in 1841.

Fast forward to 2017 and Richard’s legacy is being celebrated when the Hamilton family raises a glass to 180 years of winemaking on October 14.

Headed by fifth-generation family member Hugh Hamilton and his daughter Mary, Hugh Hamilton Wines will host a 180th Anniversary Bloodline Dinner in conjunction with the Adelaide Fashion Festival.

Fifth-generation family member Hugh Hamilton.

Fifth-generation family member Hugh Hamilton.

The five-course degustation – cooked by revered chef Simon Bryant – is also a nod to Richard’s history as a tailor on the high streets of Dover, England.

Mary, CEO of Hugh Hamilton Wines, says her family’s story was relatively untold before now.

“We liked the idea of threading together Richard’s tailoring history and the winemaking,” she says.

“It’s my ambition to tell this story because we’ve become such an iconic SA brand,” she says.

So how does a European tailor arrive in SA in the early 1800s, sprouting a legacy that would exist almost two centuries later?

In 1837, a 47-year-old Richard purchased an unseen 32ha on the banks of the Sturt River at Marion, packing up his wife and eight children.

Hugh Hamilton Wines, in McLaren Vale.

Hugh Hamilton Wines in McLaren Vale.

They began the voyage from England to Australia aboard the Katherine Stewart Forbes.

“That was an amazing thing to do – to uproot your life and travel to the bottom of the globe,” Mary says.

The Hamiltons planted crops, fruit trees, veggies, and of course the three vine cuttings of Grenache, Shiraz and Pedro Ximenez.

Hamilton’s Ewell winery was established and as the years ticked by the family produced a successful range of drops, becoming Australia’s biggest wine exporter and moving operations to McLaren Vale.

By the 1970s the company was sold and disbanded, however, the family continued grapegrowing and winemaking ventures.


Hugh Hamilton’s recently-released Georgian-inspired Saperavi wines feature names such as The Oddball and The Quirky.

Hugh Hamilton, the ‘black sheep’ of the family, launched his self-titled winery in 1990 from one of the original McLaren Vale blocks.

Hugh’s daughter Mary, with a background in marketing, rejuvenated the wine labels, recharged the brand and drove the presence of the businesses’ ‘black sheep’ and ‘oddball’ taglines.

Employing at least 14 full-time staff, Hugh Hamilton Wines exports to several countries.

Despite the chops and changes among the family, the 180-year winemaking tradition remains due to an unbreakable passion for the industry.

“My grandfather died on the job and his brother was the same,” Mary says.

“They were lost without work and came to work until the day they died.”

For more information on the Hugh Hamilton Wines 180th celebrations, visit the website.

Visit I Choose SA to find out how you can support our State by choosing South Australian businesses, products and services.

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