Adelaide men’s swimwear brand catches eye of major online retailer

Temperatures might be dipping into icy figures as Adelaide settles into the thick of winter, but South Australia’s Jordan Kallios and Corey Decandia still have board shorts on the brain.

Less than a year into the trade, the pair’s online men’s swimwear brand Vacay Swimwear has caught the eye of Australia’s largest online fashion retailer, The Iconic.

Specialising in vibrant male swim shorts, Vacay Swimwear gathered popularity on Instagram before being picked up by the US and European markets.

Based in Adelaide, Jordan and Corey’s label recently received praise from The Iconic’s head of menswear, Tom Simpson, who says Vacay Swimwear ranks in his top five swim short brands.

“Vacay Swimwear is an amazing brand, it knows who it is and doesn’t over-complicate things,” he says.

“Possessing basic prints in amazing shapes with added details, it is a great price point and relates well to the typical Australian man.

“It was the guys that made me want to stock the brand. Every brand that I bring into The Iconic has to have a story.

“I met the guys and you could feel the passion and enthusiasm for the brand – that’s what sold it for me, and it just so happened that the product was amazing as well.”

Vacay Swimwear pieces feature bold prints and are named after some of the world’s most exclusive holiday destinations.

“We’ve both been avid shoppers on The Iconic and we have to pinch ourselves when we see Vacay Swimwear stocked among some of the biggest brands in the world,” Corey adds.

Header image features Corey Decandia, left, and Jordan Kallios.

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